An 8-week group program

The Brand Clarity CircleBuild your brand in good company.

You know the heart of your work. In eight weeks, you’ll learn to make it clear to everyone else, with my guidance and a small circle of mission-driven entrepreneurs doing the same work beside you.

8 weeks · Online · Small group

Is this for you?

Your work matters, but explaining it simply is harder than it should be.

You’d rather build your brand yourself, as long as someone experienced is guiding you.

You’re tired of guessing and want a solid foundation you won’t outgrow next year.

You’d love encouragement and accountability from people who understand mission-driven work.

Prefer one-on-one help? My Brand Intensive may be a better fit.

The path

Eight weeks, one clear brand

Get grounded

Your why

Get clear on why your work exists and what it stands for, so every decision after has something solid beneath it.

Find your place

Your people

Understand the people you most want to reach and what sets you apart from everyone else asking for their attention.

Find your voice

Your character

Shape a brand that feels as human as you are, and sounds like you every time it speaks.

Bring it together

Your expression

Pull it all into how you introduce your brand, the stories you share, and the look that carries it.

Work that once took weeks of research now takes hours. I’ll show you simple ways to let AI handle the legwork, so your time goes to the decisions only you can make.

What’s included

Everything you need to stay on track

Weekly training

Short, focused lessons you can watch whenever it suits your week.

Live group sessions

Bring your questions and work through them together. Every session is recorded.

Your workbook

Guided worksheets that turn each lesson into clear, practical steps.

One-on-one time with me

One optional private call, booked whenever it would help you most.

A private community

A place to share progress, trade ideas, and cheer each other on.

An accountability partner

Someone in the circle walking the same path, to keep you both moving.

What you’ll leave with

A brand that’s clear and easy to believe in

By the end of eight weeks, the brand that lived in your head will be something you can share, explain, and build on.

  • Clarity you can explainto your team, your supporters, and the people you want to reach
  • A foundation that holdsso you stop starting over every time something changes
  • Confidence in every brand decisionfor this venture and any that follow
  • Direction for your designerso the look of your brand matches its heart

What past participants say

“Jodi has a beautiful way of explaining the concise step by step process of building a brand from the bottom up. Her questions dig deep. She will make you work but will hold your hand every step of the way. … If you are looking for clarity, you are in the right place.”
Tenille Bradley
Life Coach
“There’s so much more to branding … than I ever thought possible, however Jodi breaks it down into small bite-sized pieces that makes it easy to understand and apply to your own business.”
Rhonda Sue Cox
Owner, Amazing By Grace
“Her course … has helped me take the vision God gave me and put it to paper and allowed me to build a pathway to complete the mission.”
Tracy Goodwin
Blogger, dwindleme.com
Jodi Madden, certified brand strategist and guide of the Brand Clarity Circle
Your guide

Hi, I’m Jodi.

I’m a certified brand strategist with more than 20 years of experience, including roles as Creative Director for United Way Suncoast and Brand Director for The Mission Continues.

I’ve guided groups through this program before, and I’ve refined it since. My favorite part is watching the moment a brand finally clicks for someone, and seeing the confidence that comes with it.

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Brand Master Academy Certified Brand Strategist badge

Questions you might have

How much time will this take each week?

Plan on a few hours a week for the lesson, your workbook, and the live session. Everything is recorded, so you can fit it around your schedule.

What if I miss a live session?

You can watch the recording anytime and send me your questions ahead of the next one.

Do I need an established business?

No. The Circle works whether you’re just starting out or have been running your business or organization for years.

I’m not comfortable with AI. Is that a problem?

Not at all. I’ll walk you through it step by step, and you can always do the work the traditional way.

How is this different from the Brand Intensive?

In the Brand Intensive, I do the research and build your Brand Blueprint for you. In the Circle, you build your brand yourself, with my guidance and the support of a group.

When does it start, and what does it cost?

Join the waitlist and you’ll be the first to hear dates and pricing when enrollment opens.

Ready to get clear, together?

Join the waitlist, and I’ll let you know as soon as the next circle opens.

Join the waitlist