Clear on your mission.Easy to believe in.
I help mission-driven businesses and organizations clarify their purpose, so more people get behind it and their impact grows.
30 minutes · No pressure · Nothing to prepare
Sound familiar?
You know what you do, but your brand’s identity still feels undefined.
You want your team to represent your brand, but aren’t sure how.
Your work has a bigger purpose, but its impact isn’t growing yet.
Your mission isn’t the problem. Clarity is.
Hi, I’m Jodi.
I’m a certified brand strategist with more than 20 years of experience, from running my own studio since 2005 to serving as Creative Director for United Way Suncoast and Brand Director for The Mission Continues.
Along the way, I learned that even award-winning design doesn’t last without a clear why behind it. That lesson led me to mentors, masterminds, and my certification in brand strategy. Now I focus on mission-driven work, because it makes a lasting difference, and I want my work to do the same.
Outside of work, my favorite place to be is with my husband and three sons, usually around our table with good food and better conversation.
- Certified Brand Strategist, Brand Master Academy
- Adobe Certified Professional
Three steps to a brand that fits your mission
Discovery call
A free, 30-minute conversation about your business, where it is today, and where you want to take it.
Brand Intensive
You share your vision with me. I research your industry and the landscape around you, draw out the insights that matter most, then walk you through your Brand Blueprint.
Bring it to life
Use your blueprint yourself, hand it to someone else, or let me build it with you.
A foundation that lasts
Your Brand Blueprint maps out the essentials of your brand, made for your business alone. It’s yours to keep, whatever you decide next.
- Define who you areand why it matters
- Speak with one voiceso your team and everyone you reach hear the same message
- Show up consistentlyclear direction for your tagline, tone and visuals
- Know what comes nextsteps you can follow, share, or delegate
What people say about working with me
“We were a brand without an identity, which she identified. The results were instantly noticeable and felt in a way that put us in a more recognized position in the crowded veteran nonprofit space.”
Keith ThomasHer former manager, The Mission Continues
“Beyond her technical skills, Jodi is a strategic and collaborative leader. She expertly navigated discussions to protect our long-term brand identity while ensuring her teammates felt heard and valued.”
Caitlin ZbikowskiPeople Operations Manager, The Mission Continues
“Jodi is an exceptional brand strategist. When it came time to improve my brand as a Career Counselor in private practice, she first listened. She then did a careful evaluation of my needs and where I wanted to go with my practice.”
Dr. Tom DenhamClient, Careers In Transition LLC
“I have had the pleasure of working with Jodi for many years, first as a customer of Jodi’s when she had her own design firm and for the past year and a half as her teammate and manager at United Way Suncoast… Jodi always thinks about the overall strategy and how she can improve an idea.”
James Gillen, CFREFormer client and manager, United Way Suncoast
Questions you might have
Is the discovery call really free?
Yes. It’s a no-pressure conversation to learn about your business and see whether I can help.
I think I just need a new logo. Is this for me?
A logo works best when it’s built on a clear strategy. On our call, we’ll figure out what your brand actually needs.
Do I have to hire you after the Brand Intensive?
No. Your Brand Blueprint is yours to keep, whether you work with me, do it yourself, or hand it to someone else.
Who do you work with?
Mission-driven businesses and organizations, for-profit or nonprofit, whose work does good in the world.
Ready for a brand worthy of your mission?
Let’s talk about where your work is today and where you want it to go.
Book your free discovery call