Brand strategy for people making a positive difference

Clear on your mission.Easy to believe in.

I help mission-driven entrepreneurs clarify their purpose, so more people get behind it and the good they do keeps growing.

Book your free discovery call See how it works

30 minutes · No pressure · Nothing to prepare

Not ready yet? Start with a free exercise

Sound familiar?

You know what you do, but your brand’s identity still feels undefined.

You want your team to represent your brand, but aren’t sure how.

Your work has a bigger purpose, but its impact isn’t growing yet.

Your mission isn’t the problem. Clarity is.

Your guide

Hi, I’m Jodi.

I’m a certified brand strategist with more than 20 years of experience, from running my own studio since 2005 to serving as Creative Director for United Way Suncoast and Brand Director for The Mission Continues.

Along the way, I learned that even award-winning design doesn’t last without a clear why behind it. That lesson led me to mentors, masterminds, and my certification in brand strategy. Now I focus on mission-driven work, because it makes a lasting difference, and I want my work to do the same.

Outside of work, my favorite place to be is with my husband and three sons, usually around our table with good food and better conversation.

Certified Brand Strategist, Brand Master Academy
Adobe Certified Professional

Work with me

Two ways to build your brand

Choose the path that fits where you are. Both lead to the same clear foundation.

One-on-one

Brand Intensive

Your Brand Blueprint maps out the essentials of your brand, made for your business alone. It’s yours to keep, whatever you decide next.

How it works

Discovery call. A free, 30-minute conversation about your business, where it is today, and where you want to take it.
Brand Intensive. You share your vision with me. I research your industry and the landscape around you, draw out the insights that matter most, then walk you through your Brand Blueprint.
Bring it to life. Put your Blueprint to work yourself, give it to your designer or team to carry out, or have me create your brand messaging and visuals with you.

Your Blueprint helps you

Define who you are and why it matters
Speak with one voice so your team and everyone you reach hear the same message
Show up consistently with clear direction for your tagline, tone and visuals
Know what comes next with steps you can follow, share, or delegate

Book your free discovery call

Group program

The Brand Clarity Circle

Prefer to do the work yourself? An 8-week online group program for mission-driven entrepreneurs who want to build their own brand, with guidance and community. Step by step, you’ll build the same foundation I create with my one-on-one clients.

You’ll finish with a brand you can explain clearly to your team, your audience, and the designer you hire.

What’s included

Weekly training with short, focused lessons you can watch whenever it suits your week
Live group sessions to bring your questions and work through them together
Your workbook with guided worksheets that turn each lesson into clear, practical steps
One-on-one time with me in one optional private call, whenever it would help you most
A private community to share progress, trade ideas, and cheer each other on
An accountability partner walking the same path, to keep you both moving

8 weeks · Online · Small group

Join the waitlist See what’s included

What people say about working with me

“We were a brand without an identity, which she identified. The results were instantly noticeable and felt in a way that put us in a more recognized position in the crowded veteran nonprofit space.”

Keith Thomas
Her former manager, The Mission Continues

“Beyond her technical skills, Jodi is a strategic and collaborative leader. She expertly navigated discussions to protect our long-term brand identity while ensuring her teammates felt heard and valued.”

Caitlin Zbikowski
People Operations Manager, The Mission Continues

“Jodi is an exceptional brand strategist. When it came time to improve my brand as a Career Counselor in private practice, she first listened. She then did a careful evaluation of my needs and where I wanted to go with my practice.”

Dr. Tom Denham
Client, Careers In Transition LLC

“I have had the pleasure of working with Jodi for many years, first as a customer of Jodi’s when she had her own design firm and for the past year and a half as her teammate and manager at United Way Suncoast… Jodi always thinks about the overall strategy and how she can improve an idea.”

James Gillen, CFRE
Former client and manager, United Way Suncoast

Not ready yet? Start here

Can they say it back?

A gentle, 15-minute way to find out whether the people around you truly understand what you do, and why it matters.

You’ll get a simple printable guide, plus a few short emails from me to help you make sense of what you hear.

No pressure and no spam. You can unsubscribe anytime.

Questions you might have

Is the discovery call really free?

Yes. It’s a no-pressure conversation to learn about your business and see whether I can help.

I think I just need a new logo. Is this for me?

A logo works best when it’s built on a clear strategy. On our call, we’ll figure out what your brand actually needs.

Do I have to hire you after the Brand Intensive?

No. Your Brand Blueprint is yours to keep, whether you work with me, do it yourself, or give it to your designer or team.

Who do you work with?

Mission-driven entrepreneurs and business owners whose work makes a positive difference, whether you’re just starting out or growing something you love. Many of my clients are women building businesses with a bigger purpose.

Ready for a brand worthy of your mission?

Let’s talk about where your work is today and where you want it to go.

Book your free discovery call